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Colgate Acquires GABA; Strengthens Portfolio

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By: TOM BRANNA

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Colgate-Palmolive Co. has agreed to pur-chase European oral care company GABA Holding AG, Switzerland. GABA is a privately-owned company with long-standing ties to the dental community and market leadership in the European pharmacy channel, company executives said. GABA products are professionally endorsed. The acquisition aims to strengthen Colgate’s oral care business in Europe. “GABA is one of the few major privately-held toothpaste companies worldwide,” said Reuben Mark, chairman and chie...

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